Today I’m publishing the first issue of The Long Game.
The Long Game is where I’ll share stories, insights and observations about building a business—the decisions, mistakes, and turning points that shape what a company eventually becomes.
Nobody hands you a manual when you start a business.
You can read books, listen to experts, and learn from people who have been there before.
But eventually you find yourself facing decisions that nobody can make for you.
You hire someone.
You pass on someone.
You invest in an opportunity.
You walk away from another.
You decide whether to keep pushing or change direction.
And most of the time, you don’t know if you’re making the right call.
One of the things that has always fascinated me about business is how rarely the important decisions look important in the moment.
The decision that changes everything is usually not the big dramatic one.
More often, it’s a small choice that quietly sets a chain of events in motion.
A hire that looked promising but wasn’t.
A problem everyone agreed to tolerate because it wasn’t causing enough pain yet.
A conversation that should have happened six months earlier.
A standard that slipped.
A decision that felt insignificant at the time but paid dividends years later.
The challenge is that business doesn’t provide instant feedback.
You don’t know which decisions were right until enough time has passed to see where they lead.
What looks like a setback today sometimes becomes the best thing that could have happened.
What feels like a win can quietly create problems that don’t show up until much later.
That’s one reason building a business can feel so strange.
You’re constantly making decisions with incomplete information and then waiting to discover what they actually meant.
The longer I spend around business owners and founders, the more convinced I become that success is rarely determined by one giant breakthrough.
It’s usually the result of hundreds of small decisions made over time.
Some good.
Some bad.
Some that seemed unimportant until years later.
That’s why I started The Long Game.
It’s a place to share stories, insights, observations, mistakes, lessons, and turning points from the journey of building something that lasts.
Not because I have all the answers.
But because the decisions that shape a business often reveal their importance long after they’ve been made.
And nobody hands you a manual.
Keep playing the long game!
When you start a business, nobody hands you a manual. That’s why I write The Long Game.
Each week, I share stories, insights, and observations from the lessons I’ve learned—and the ones I’m still learning—about building a business, hiring the right people and creating a culture people want to be part of.
If you’d like the next issue in your inbox, subscribe.